WAM Abu Dhabi, 18th July 2012 (WAM) -- Massive awareness campaigns to make road more safer in Abu Dhabi were paying off as Abu Dhabi Traffic and Patrols Department reporting a remarkable drop of 31% in road fatalities and 10% in serious injuries in the first half of 2012, official figures showed.

Brigadier Hussein Al Harethi, Director of the Department, said death toll amongst UAE nationals went down by 11% for the same period.

''Road deaths on Abu Dhabi-Sila-Hamim decreased 60% while fatalities on the ten most dangerous roads in the Emirate of Abu Dhabi dropped 44% despite the rise in vehicle registration by 16% and new driving licenses by 22%,'' he noted.

Al Harethi said :'' In the first half of 2012, road fatalities sank 31% to 131 from 191 in the same period of 2011. Serious injuries downed 10% from 197 cases to 131 for the same period under review.

''Traffic death toll among UAE nationals also fell from 47 to 42 cases, a drop of 11%. Fatalities among pedestrians shrank from 41 to 33, a retreat of 20% and accidents resulting in injuries decreased 10% from 1180 to 1085. Fatalities in highways dropped 44% with 9 and 58% drop in Al Ain and Western Region respectively,'' the top police officer added.

Giving some highlights of the marked progress on the traffic landscape, he told the media that intensive traffic awareness and educational campaigns had led to a marked decline in mishaps with accident associated with negligence and lack of attention slumping 38%, excessive speed 21% thanks to introduction of the speed limit management strategy in both internal and external roads and installation of more radars on roads.

''The Traffic Department will continue in its efforts to improve road safety in its bid to reach zero road fatality by 2030,'' he added.

WAM/TF