WAM Dubai, May 24th, 2012 (WAM) -- In its efforts to provide customers with not only superior telecommunication services but also provide them with the lifestyle options they desire and deserve, du, has signed a partnership agreement with Quintessentially.

The new alignment will bring a superior user experience and an exciting range of benefits to select du customers, combining leading telecom services with world-class, personalised service. Full details of these benefits will be released shortly, the company said in a statement.

The strategic agreement is aimed at benefitting du's high-value customers, who will experience a range of benefits on top of the value-added telecom services they already receive.

Some of the benefits of a Quintessentially membership include Management of all of time-consuming day to day activities, allowing customers to focus on other activities, Global presence: Providing assistance and local insider information wherever the customers may be travelling, Networking: Access to exclusive events with private Members around the world and Unlimited access to an unrivalled package of exclusive privileges, preferential rates and other bespoke services.

"Our new partnership with Quintessentially is an agreement between two like-minded parties; we are both dedicated to providing the best customer experience possible, with tailored experiences that meet - and go beyond - individual requirements and requests," said Farid Faraidooni, Chief Commercial Officer, du. "Through this collaboration, our customers will enjoy an exceptional experience as we combine our knowledge and capabilities with Quintessentially's global experience and expertise in managing high-end customers." "Quintessentially is proud to have signed an agreement with du. There is a distinct synergy between both our brands and values as we each aim to take customer experience, be it through telecom solutions or providing a 24 hour, 365 day dedicated, customised service," said Liam Wholey, CEO of Quintessentially UAE. "We will lend our expertise in dealing with high-end customers across the globe to du's customers, proving them with the ultimate combined experience of personalised luxury and telecommunications solutions." WAM/AM