WAM Ajman, 15th May 2012 (WAM) -- Media practitioners must have easy access to information to report actual reality of community and communicate concerns and needs of people to the government, H.H. Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman, affirmed today.

In his keynote address to the first Ajman Media Forum : Spokesperson : ''Visions and Experiments'', Sheikh Ammar demanded government departments in Ajman to deal with media with transparency and clarity in regards to news and demands of population in emirate of Ajman.

''If officials fail to frequently providing media persons with accurate information, the latter will resort to unreliable and unofficial sources and then the damage will be huge,'' he told the gathering of Sheikhs, top government officials, professors of journalism and mass communication, researchers, academicians and media personalities.

''The government is not upset by publishing concerns of the public, on the contrary it attends to them if the media institutions adhere to honesty and objectivity,'' the Crown Prince of Ajman added.

Saeed Saif Al Matroushi, Secretary General of Ajman Executive Council, organisers of the event, said the world today witnesses quality breakthrough in media technology and unprecedented leap in popular participation and use of media organs and it's high time to seize this opportunity to narrow the gap between government entities and the clients, who become decision-makers and opinion-makers in regards to services these entities provide to the public.

''Corporate communication is the key gateway and channel for communication and information. Success of any entity rests mainly on affective and active culture of corporate communication between it and its surrounding community and environment,'' he stressed.

He added that the Ajman Executive Council had commissioned a series of studies on optimum use of modern social media networks and media technologies and reality of local media institutions. The Council also recommended a transparent policy for government communication and swift response to ensuing changes in local and international community.

''The Executive Council will mobilise all its energies to building a transparent institutional media vision that serves both emirate of Ajman and the UAE at large,'' he added.

He indicated that the spokesperson experiment in the UAE and the region will be assessed so as to make it more conscious, transparent.

UAE and Arab speakers presented papers dealing with various aspects of the the forum's theme. Dr Amin Al Amiri, the Assistant Undersecretary of Medical Practice and Licensing at the UAE Ministry of Health, spoke about the role of spokesperson in building corporate image.

WAM/TF