WAM Abu Dhabi, April 29th, 2012 (WAM) -- Ayman Safadi, Chief Executive Officer of Abu Dhabi Media today announced the formation of a Public Service Affairs Department, to be headed by Mohamed Al Hammadi.

The Public Service Affairs Department will coordinate Abu Dhabi Media's public service agenda and calendar across the company's public service brands to ensure that they are in with line Abu Dhabi Government's priorities. It will also define key performance indicators and assess performance against clearly stated public service objectives. The Public Service Affairs Department will interact with Abu Dhabi Government entities on both strategic issues and special requests.

Mohamed Al Hammadi will serve as the Department's Director and will report directly to the CEO.

Ayman Safadi, CEO of Abu Dhabi Media, said: "The newly-enacted Public Service Affairs Department will provide ADM with an institutional mechanism to help us define our public service agenda and set tangible goals for its delivery. Mohamed Hammadi is a natural leader for this Department. His background, comprised of both journalistic and business experience, equips him with the necessary skills to successfully coordinate our public service agenda".

Mohamed Al Hammadi will remain the Editor-in-Chief of National Geographic Al Arabiya, a partnership between Abu Dhabi Media and the National Geographic Society, until the appointment of a new editor-in-chief.

WAM/ES/AM