WAM Dubai, Apr 25th, 2012 (WAM)--Dubai Press Club (DPC), organisers of the Arab Media Forum (AMF), today announced the eleventh edition of the event will highlight the talent of Emirati youth at a special segment that showcases their skills in photography, mobile applications, utilizing technology to protect the environment, music, painting, graphic design and landscaping to an elite audience of regional and global media thought leaders.

Through its special focus on the Emirati youth, Dubai Press Club takes forward a core mandate to build the capacity of young UAE nationals and prepare a generation of competent media professionals across a variety of disciplines.

The initiative is the outcome of Dubai Press Club's partnership with �Think Up', a virtual social hub. Launched in 2011, Think Up is a Dubai-based entity that inspires and encourages the youth in the UAE and across the GCC to express their creativity. The organisation is committed to recognising talented individuals and positioning them as role models for the youth .

As part of its association with DPC, Think Up will additionally deploy a skilled team at the Arab Media Forum to run digital platforms during the event. Consequently, the sessions at AMF 2012 will be streamed through new media channels including the internet, mobile phones, and portable devices.

Arab Media Forum 2012 will run from 8-9 May at the Grand Hyatt in Dubai. Themed "Arab Media, Disclosure and Transition", the event is set to bring together a galaxy of intellectual thought-leaders, researchers, academics and media students.

Adel Ibrahim, Senior Operations Manager, Dubai Press Club, said: "We are committed to nurturing the Emirati youth and furthering their personal and professional ambitions. Showcasing their talent at the Arab Media Forum is one of DPC's many initiatives in this direction. We are delighted to partner with Think Up towards providing our youth with a prestigious platform that taps into their talent amidst a distinguished audience." Articulating its commitment towards the UAE youth, Dubai Press Club will also host over 60 volunteers at AMF 2012. DPC's initiative to engage volunteers is in line with its efforts to promote volunteerism and community service amongst the youth. As the largest gathering of media in the Arab world, participation in the event will also allow students and other volunteers to hone their project management skills. Students-volunteers this year will witness introspective debates that dominate today's media landscape. The experience is anticipated to help broaden their career prospects and open doors to new opportunities.

The 10th edition of the Arab Media Forum held from 17-18 May 2011 attracted more than 2,800 participants including media professionals, decision makers, researchers, academics and media students. Additionally, over 23,000 people tuned in to the forum via direct broadcast technology on the Internet. A total of 40 different nationalities from around the Arab region and the world participated in the event.

WAM/MN