2010-03-01 12:17:09
WAM Abu Dhabi, March 1st, 2010 (WAM) -- Emirates General Petroleum Corporation "Emarat" seeks, through its participation for the third consecutive time in the Franchising Middle East 2010 Exhibition, to be held in Dubai International Exhibition and Conference Centre from 2 to 4 of March, to enhance and support its trademarks "Freshplus", "Bakeria", and "Caf Arabicca" and to attract investors into franchising these trade names.

Dr. Rahma bin Mohamed Al Shamsi, Retail Sales Manager at Emarat, emphasized that the Corporation endeavors to choose unique products that are launched under a trademark, within its policy and continuous efforts to innovate services that distinguish it from other competitive companies. He added that Emarat always seeks to respond to its customers' needs and expectations through the provision of quality, quick and comfortable services by carefully selected staff.

He also said that Emarat sees the Franchising Middle East Exhibition as an opportunity to promote its trademarks in a way that serves the Corporation's objectives, saying that such exhibitions provide unique opportunities for Franchise owners to share experiences and good ideas, show their products and services and explore regional business development chances, in addition to enhancing their presence in the regional and local markets.

He further clarified that the main aim of Emarat's participation in this exhibition is to meet with investment groups that would like to start up successful and guaranteed ventures, and to acquire franchised trademarks within set terms and conditions, the most important of which is the commitment to high criteria of integrity, in addition to the ability to work within a unified system and establishing a stable financial system, high ethical practices, and experienced managerial standards that guarantee the development of these trademarks.

The success of the trademark depends on its support system and marketing and promotion schemes. As such, what gives Emarat's trademarks strength is that they are encompassed under the umbrella of well established and credited corporation, in addition to that these trademarks provide high quality services and products. The operations are also enhanced by a strong infrastructure, comprehensive operation procedures, training programs, marketing plans and promotional offers, all factors that make franchising such names a good and profitable investment, he concluded.

WAM/ES/AM